Today, High Cotton Greenville is one of the best dental practices in the state, but it wasn’t always that way.
Right out of dental school, I bought a small practice in Georgia, where I had attended college. I was in a rush to make it lucrative that I employed some marketing and business tactics that I am not proud of, and the business wasn’t successful. I had also earned a bad reputation, and I was having a hard time getting new clients in the door. I became very depressed and was not treating my clients like they deserved. I decided that maybe I shouldn’t be a dentist, and I decided to sell my dental practice.
Once the sale was complete, I decided to move back to my native Missouri and look for something else to do. I got a few other jobs, but none of them really made me happy. Dentistry had been my calling in life, and although I wasn’t successful in my first practice, that didn’t mean I had completely failed. So, I decided to go back to dentistry, and this time, I found an experienced dentist to work under. This dentist taught me how to be a good practitioner and what it truly meant to be caring and kind dentist.
Sadly, a few months from retirement, the dentist passed away in an accident, and his family decided to close the practice immediately. I thought about approaching them to see if I could buy it from them, but it didn’t seem right to take what he had built without his full approval, and I wanted redemption from my first practice. So, I decided to open my own practice.
In my second attempt at a dental practice, I knew that I did not want to do this alone, so I asked a good friend of mine from dental school to move to Missouri and open this practice with me. She was eager to start something of her own and agreed. I must admit, I actually had a crush on this dentist and so my motives for asking her to come to Missouri were a bit selfish, but it worked about because we are now happily married.
That was 10 years ago, and we now have added six experienced dentists. We are a family business, but we are also centered on our clients. I was careful not to make the same mistakes I made the first time around, and I have always put the clients ahead profits. I’ve come to learn that it doesn’t matter how much money we make if we are not giving something of value.
Today, I am proud to say that High Cotton Greenville is one of the top-rated dental practices in Missouri, and each year we are committed to doing even better for our clients.